Behind the scenes look at my Pinterest results (November 2020)
Are you a designer, copywriter, marketer, virtual assistant or offer other kinds of services online, and are thinking about Pinterest marketing? Take a behind the scenes look at my own Pinterest results and see what can you achieve for your business.
Before we dive in
If we haven't "met" yet, let me introduce myself real quick: my name is Urška, and I'm a Pinterest marketing strategist. I help online entrepreneurs use Pinterest to explode their website traffic, grow their audience, and of course, reach their dream clients. If you want to find out more about me and my work, check out my about page. I promise I tried to make it entertaining to read.
My Pinterest results for November 2020
Did you know that this post is a part of an ongoing series? Yes, I’m sharing my Pinterest results every month, so if you want, click here to find the ones for October!
My Pinterest stats for November 2020
Growth of followers: 10 (182 in total)
Potential Impressions: x
Unique Monthly Impressions: 37.1 K
Number of engagement: 1.6 K (my content only)
Engagement growth: -36%
Number of saves: 250 (my content only)
Saves growth: -43%
Clicks to website: 336
Clicks growth: -28%
To give you something to compare these to, here’s how my Pinterest stats looked like the month before.
My Pinterest stats for October 2020
Growht of followers: 10 (172 in total)
Potential Impressions: 705 K
Unique Monthly Impressions: 46.15 K
Number of engagements: 2.3 K (my content only)
Number of saves: 442 (my content only)
Clicks to website: 465 (my content only)
What can these numbers tell you?
In November I got fewer impressions, fewer saves and fewer clicks than the month before. Why is that? My top-performing pin that has been bringing me a nice amount of traffic for months started to slowly die down.
Again, nothing to worry about. Every pin dies down eventually - some in a matter of days, some in a few weeks, others last months (like mine did), or even a year and more! Even though it’s a bit discouraging, this is completely normal and to be expected. Nothing last forever I guess.
My top-performing pins
I’ve had the same top-performing pin for months now. Because it’s bringing so much traffic to my website, I recently optimized the blog post itself, added some new information, and even created a lead magnet specifically for this blog post, so that I can take advantage of all these website visitors as much as possible.
Pin stats for October:
15.4 K impressions
105 saves
183 clicks