How to repurpose your content like a queen
If you're always running out of time and ideas for content creation, you've found yourself in the right place. Find out how to repurpose your content so that you can spend less time thinking, and more time creating.
Do you know what’s the biggest mistake you’re making in your content marketing? Every time you come up with an idea for an Instagram post, a newsletter or a blog post, you only use it that one time.
Do you know what you should be doing instead? You should be repurposing that idea as much as possible, and create as many pieces of content out if it as you can.
Repurposing content: how does it work?
Let's say that you're a copywriter and you write an Instagram post about the 3 biggest mistakes your potential clients make when writing copy for their websites. You publish the post, and you can see that it's resonating really well with your followers. People are liking it, they're saving it, they're writing comments... Basically, you nailed it! You wrote a post that your audience loves. You hit the content marketing jackpot.
So what should you do next? Well, you definitely shouldn't let that brilliant idea go to waste by only using it once! After all, that Instagram post of yours will become obsolete in about 48 hours, and nobody else will see it after that. Now is the time to create a plan for repurposing your content and fill your content calendar!
