How to sell more digital products with Pinterest
Digital products may seem like the holy grail - you create a product one time, you put it in your online shop, and you sit back & watch the sales roll in. At least that's what people tell you is like, right? Well, the truth is quite different.
There is one key detail people forget to mention: if you want to sell your products, you need to keep them top of mind.
What does that mean?
One of the biggest mistakes new digital product sellers make is giving attention to their products only during the launch period. Let me give you an example.
Let's say that you create an Instagram template pack that you want to sell as a more passive source of income. You create all the pretty mockups, design beautiful graphics to promote your templates on social media and announce the news to your email list. But a week later, you never mention them again.
Why is that? Maybe it's because you think that it's enough for your audience to hear about your product one time to remember it. Or maybe it's because you feel that if you kept posting about your templates, people will get sick of you. Whatever the reason may be, if you don't talk about your products, you won't get the sales.
One of your followers may not need your Instagram templates the day you launch them, but they might need them 6 months later. But if you never mention them, do you think that particular follower will still remember that you sell templates after half a year? They won't!
How is Pinterest different?
On Pinterest, content is consumed differently than it is on social media. You don't see posts chronologically (meaning that your feed is not filled with content posted within the last 24 hours). You see content that you either search for or that the algorithm believes you will like.
Do you want to know why that is great? Because if you create a pin about your Instagram templates and you optimize it for search, someone who is searching for Instagram templates on Pinterest just might see this pin of yours and buy your templates as a result!
It also means that you can keep creating new pins and promote your templates in a hundred different ways, but you still won't come across as repetitive.
Not only that, once your pin gets some traction, it will keep bringing people to your product page for months, new eyes to your online shop, and most importantly, a lot of new potential clients.
Don’t believe me?
Let me show you something interesting. Click here to take a look.
